The Beauty Reports x Zazaii Beauty Rooms

Skin Deep Beauty at The Beauty Reports x Zazaii Beauty Rooms Event~

Goody Bags from Sarah's Beauty Secret courtesy of Gemology

On Saturday the 10th of September, The Beauty Reports hosted a group of

people to the Skin Deep Beauty themed event at the Zazaii Beauty Rooms in
Victoria island.  With support from sponsors like Ciroc, Exquisite
Magazine, Shea Organic Beauty, Mariam Adeyemi Company, Blankhutmedia and
World PR Media, the beauty industry "do", was set to be fabulously fun.

The theme was executed with two experts of day tackling the subject
matter. Tokunbo Chiedu of Sarah's Beauty Secret, representative and sole
distributor of the Beauty Industry Stakeholder, Gemology, was our first
expert of the day. Her session was highly interactive with vital
information on the range of products under the brand and why the use of
"minerals" was part of their unique selling points as well as its essence
on the human skin. The Gemology brand continued their sessions with q and
a's which earned some of our special guests like Kiki Omeili, Bryce
Bassey, Maraim Adeyemi, Immaculate Pat and even the Founder of TBR, Tayo
Afolabi several gifts totalling almost N300'000 and the rest walking home
with goody bags.

Games sessions are a serious affair...

The second session, chaired by our very own resident "Skin Care Guru" in
The Beauty Reports Magazine/Documentary, was Doctor Vivian Oputa. Her
interactive session left guests with several questions on how to look
after their skin including what they are currently doing now to hinder a
soft and healthy skin. One of the highlights of this particular session
was the fact that we all owe our body some water, for example, did you
know that for every cup of coffee/tea you consume, you need two extra
glasses of water on top of the normal required dose of water a day?

Both experts of the day assisted guests with personal one on one beauty
regiment questions and answers as well as Skin Consultation exercises.

As we sipped our cocktails of the day, we played our "game of the day" which always revolve around the information absorbed during the exercise and guests like Denrele Edun and Beverly Osu were not left out.

Nollywood Actress Brycee Bassey and Maraim Adeyemi Timmer gaming...

In the end, it was a fabulously fun gathering where both end users as well
as the experts/stakeholders had tremendous fun knowing more about "Skin
Deep Beauty".

This event was supported by Ciroc, Exquisite Magazine, Shea Organic Beauty, Mariam Adeyemi Company, Blankhutmedia and World PR Media.

Please contact admin@worldprmedia.com to request our future event dairies.

WORLD PR MEDIA X EMAC WALK 2016

The 5^th annual EMAC walk was held on the 3^rd of September with a walk to and fro the LTV GROUNDS and IKEJA environs in LAGOS. The EMAC walk is an event held with the aim of creating more awareness for cervical cancer, encouraging people to get screened and spreading the word about cervical cancer, which is killing one woman every hour in Nigeria.

 (Center: Denrele Edun with Dr Femi Olaleye (left) of Optimal Cancer Care Foundation with other special supporters)

Lolo1, Kenny Saint Brown, Denrele, Shine, Miss Tourism Nigeria, Tomi Odunsi, Kiki Omeili, Mr. Ideal Nigeria (Best Body) and a host of others joined exquisite magazine at the walk against cancer, EMAC WALK 2016.

The highlight of the walk was encouraging people to attend the FREE SCREENING sessions which will be held every Friday from the 9^th of October at Optimal Cancer Care Foundation, 118 Bode Thomas road, Surulere.

According to Tewa Onasanya, the Founder of Exquisite Magazine and EMAC walk … “this year we have been able to capture more people, especially the young sexually active women who are also at the risk of cervical cancer, a form of cancer that is 100% preventable and one of the few cancers that presents a pre-cancer stage. We appreciate everyone that came out for the walk to raise more awareness and support our free screening campaign AND also we ask that all women join us for this free screening even if you did not attend the walk.”

(L-R : Consul General, Mr. Darkey, Shine Begho (Media Personality and Eco Pantry Skincare Ambassador, Coco - Founder of Eco Pantry Skincare)

Exquisite magazine appreciates everyone at the walk, celebrities’ volunteers and people from the South African community, led by the Consul General, Mr. Darkey Africa and his wife. We appreciate our partners, THE VIRTUAL CLINIC, LTV, LASAA, PINK PERAL FOUNDATION (PPF), OPTIMAL CANCER CARE FOUNDATION, OMNUTRI, ZARON COSMETICS, WILSONS LEMONADE, SIMPLY GREENJUICES, TREND KITCHENS, ACE COURIER, BLANK HUT MEDIA, BLACK SATINO,MARIAM ADEYEMI COMPANY, PULSE NG, ONO BELLO, GENESIS DELUXE CINEMAS, WORLD PR, OLORISUPERGAL, TINGO MOBILE, BELLA NAIJA, WOW MEDIA, CITY FM, METRO FM, EBONYLIFE TV, SOUTH AFRICA TOURISM, SUBZERO-WOLF, SERVE WITH LOVE, BAMAHNISSI MULTILINKS LTD. We look forward to a cervical cancer free generation and a successful walk next year.

PHOTO CREDIT: OLAKUNLE ALAKIJA @machumview

World PR Media reports on Matrix Design and Works

By now it is clear that we are simply just affiliated with the best of the best, one of such best is Matrix Design and Works Limited, a company that specialises in creating the absolute best for your home, office or building projects.

In a world where we can have everything we want, there are other design concepts you can choose from when you visit their website www.mdw-ng.com or call their Design and Build Team, Bars, Wardrobes, Office units and fitted closet spaces are on the menu for your pleasure.

The #Mdwkitchens hash tag on social media will reveal an array of Kitchen designs so dreamy you would want it in an instance. Space planning and bespoke designs and building are part of their expertise on the Matrix Design and Works team.

So the next time you think of revamping your space or indeed building a new one, Matrix Design and Works is your one stop shop. Visit @matrixdesignandworks on insta gram and facebook. All contact numbers in bio.

World PR Media gears up to release Print Magazine and Documentary

The last two years has been a journey, one of learning and one of hard work, we activated a strategy in the Beauty Division of World PR Media that served as a catalyst to the projects we are announcing officially today.

Our Luxury Beauty Brunch was launched in December 2014 as a platform to host themed talks that profile the current trends and stakeholders in the Beauty Industry. With the aim to host at least two every year, we are still very much on course with four instalments under our belt.

After careful review, we saw tremendous trend in the growth of the beauty industry in Nigeria, a growth that needed more voice, more platforms to showcase its wealth of stakeholders and its ever growing consumers, those platforms were conceptualised in the form of the "Beauty Reports", a documentary with a complimenting print magazine.

Tayo Afolabi (Mrs.)

Our Chief Executive and Founder of the Luxury Beauty Brunch and The Beauty Reports, Tayo Afolabi described the project in this statement. " Having a platform such as "The Beauty Reports" that can be accessed on the web and in print is invaluable, we decided to duplify the platforms because of the target audiences out there and the different ways they choose to enjoy their content. Some like it on the go, hence the web, and some want it on demand, also, hence the web, whilst other out there still prefer the good old traditional opening a rich glossy magazine, hence the print.  We have spent our time researching strong stakeholders, ploughing the internet for the trends and have carefully selected our team of contributors and mapped a historic way to deliver our content for your reading and viewing pleasure.

As for the rest of the entire team and host of well wishers, we are very excited and will watch the clock for the count down campaign. Part of the campaign process also include Subscription packages which will give free deliveries of the magazine to your door with free monthly beauty products, special discounts at exclusive spas as well as special reservations (on some packages) to our famous Luxury Beauty Brunch.

The last World Of Fragrances Brunch menu...

Beauty Products delivered to your door ...

Special Reservations to the Luxury Beauty Brunch...

Follow the @thebeautyreportsafrica and @thebeautyreportsuk for more information, lots of giveaways and special membership/subscription information.

The Business of Short Films with Yomi Black

Long before insta gram existed and the rise of other social media platforms, a gentleman and his formidable team began to create content that would change the way we watch things. Gone are those days where we had to wait for our favourite TV programs to start, now, everything is at our finger tips.

Those fingertips are now making monies for people who think ahead, people who use statistics to calculate where they choose to spend their money when it comes to either advertising and or marketing. In a world where you can see how many people actually clicked to view your videos or images, analytical investments are more calculated.

Lets go back to this gentleman we mentioned earlier, his brand was so intriguing we had to conduct our own findings and its not just our words, the figures on how he acquires his audiences attention is mind blowing.

In 2013, the viral video of the famous skit entitled - The Lagos Big Girls Game
(as seen below) was number 3 on YouTube "rewind" as well as on the most watched video list in Nigeria.

The Lagos Big Girls Game

Other huge numbers and highlights under the Black Studios belt included product placement strategy execution for brands like Porsche, Car Ink, Nokia and U-wantit.com in 2014 after which the studio was immediately drafted to create 56 whopping videos for Access Bank in 2015 which till date is still the "most watched viral content" on the platform. These figures caught the eye of decision makers on Cheki.com.ng which prompted a deal with Black Studios that generated 15 percent more traffic to the site.

Fast forward to 2016, one of the viral videos released by Black Studio's camp included this special feature with Toyin Aimakhu, in this age of viewership tracking capabilities, this video has accrued over 770'000 views on various platforms.

These figures in viewership, product placement opportunities and other such related matters will assist any brand with matching target audiences to generate more "awareness" for their brands. Nowadays, the social media has indeed added an extra revenue angle to forward thinking creative minds.

We had to get a statement from the Creative Director and Founder of Black Studios, Yomi Black, to obtain his views on Comedy as a whole and the impact of social media on his content creation. "Times have changed and consumers have a new way of consuming content, everything is now quick and fast and people are craving content on the go" says Yomi Black, that is why we will continue to find new ways to engage their mind through our series of short films".

When asked about future plans for he studio and how the much talked about first film production from the Black Studios stable is going, he informed of that big things are in the pipeline for the film release in November. As for the industry, we will continue to watch and we will continue to crunch numbers.

" We will release our first film "Bandits" in November 2016"....says Yomi Black...

WORLD PR REPORTS ON TIR FASHION HOUSE

“TIR FASHION HOUSE DEBUTS ITS RED SEA COLLECTION LOOK BOOK FEATURING TV PERSONALITY/ACTRESS NANCY ISIME”

Creative Designer Danielle Allen for TIR Fashion today released the official Look Book for 2016.  The images from the new look book from the TIR Fashion House camp looks something out of a bond movie, starring the awesome Nancy Isime of course. But a closer look reveals something else, it reveals the character of a lady being the object of desire, the centre piece if you will.

This new collection from the Fashion House has been named its “red sea collection”. At an initial glance you would understand from the predominant colour “red” but digging deeper into the Creative Designer’s thoughts and inspiration for the collection shed so much light, we were in awe.

Danielle Allen, Founder of the TIR Fashion House and Creative behind the brand was only too glad to share her thoughts with us …. “the red sea collection to me is a combination of two things, boldness and might. The boldness is being represented by the colour red whilst the might is being represented by the sea. The sea is boundless, limitless, and holds so much splendour, that to me describes the essence of a women. The collection shows various ways in which a women might want to portray herself, sometimes she is the “boss” which is illustrated on the long sleeveless suit jacket, sometimes she is alluring, sometimes she is captivating but our closing piece is my favourite which shows that above all, she is always the queen of her own world”….

The Red Sea collection, which was also recently showcased at the latest Africa Fashion Week 2016, was supported by the Zimbabwean starlets such as TV Personality Vimbai Muthiniri along side Actress/Producer, Memory Savannhu. Also on the front row to support the show were the Nigeria Fashion Icon, Mai Atafo, Tayo Afolabi, the CEO of World PR Media and Founder of the Luxury Beauty Brunch, Stephanie Kalu-Uche and Footballer Kalu Uche.

The brand has since inception showcased at various world runways and has been known to dress key dignitaries in host country, Zimbabwe, including London and Nigeria.  As a growing brand we pride ourselves on our unique designs. Its African authenticity is aimed at the young at heart and fashionistas who themselves are the epitome of elegance, grace and style.

TIR fashion house has once again proved with this collection that it is on course to achieving its aims to expand the brand globally with the focus of becoming one of the most prominent Pan Africa fashion labels.

From the Desk of the CEO

START TODAY!!!




On this instalment of "From the Desk of the CEO", I want to start a "Strategy 101" series where I encourage my readers to "start today". Some of you may think starting today is such a "known" concept, well to you I would say, grab another book, this is not for you. This particular series of  "start today" are for youth,  potential entrepreneurs, small businesses and aspiring leaders of tomorrow.

Often we think we need the right office, the right capital, the right this and the right that, when the only "right" you should be looking for is "right now". I want to give you a challenge, think about what you would like to achieve and then list what you think you need to have in terms of resources etc etc to achieve it. By doing this, you have already listed an action plan, for some projects, the next step will be timelines.

Now under the "start today" strategy, the following should help any business:

1. Action plan of what you think is needed for your project:

I have found through years of experience that seeing a plan of action/tasks and things of such nature makes your tasks look achievable but most importantly it organises you with precision. As the years go by, my action plans (especially for some of our key projects) now have a plan A to C or even E in worst case scenarios. On one of our current projects, we are even on plan h. Planning allows you to think, in fact, for some people, it forces them to think. Nowadays, when we have completed our signing on process for our clients, we send them a six months overview of the actions on their strategy needs and plan review periods every three months.

2. Research materials on what is actually required in your sector/industry of interest:

You have google and WiFi at your disposal, if you don't, please save up and get data because research is one of the most valuable things you can do for yourself. If your phone is not "smart", hang out with a friend that has one and borrow their device to conduct your research. You need to know what your sector/industry is saying. Once we were tasked with planning a Free Trade Zone and securing technical and finance partners. By far, this was the most important brief of that time, it came at a time where our only experience so far in creating strategic alliances for that type of industry was seeking Investors for the Lekki Free Trade Zone. In our bid to execute the mandate without fail, we researched the best at it, the best of such Zones in the world and the best of the best in terms of technology/finance and execution. Infact, our research even led us to several other intel that were very valuable till today.

As part of the research, profile successful people in your field

Success begat success. To be successful, research the successful, find out how they made it. I'm not saying copy their intellectual property or work, I'm saying mimic their strategy. What took Richard Branson ten years to achieve can take you ten months to achieve with adequate research and intel management and execution. Personally I read a lot, not books per say but reports, reports on brands in various sectors and how they achieved success with a particular project or concept or campaign. During the Free Trade Zone planning project I mentioned earlier, we went from knowing the basics of that industry to fast forward three months into the project, not only could we tell you the best constructed Free Trade Zones in the world, I could also tell you the gaps noted in that industry, which were the need for more Sea Ports in the entire WORLD.

You see when you research, you are doing so to obtain facts, facts that will definitely add value if followed with an action plan and an execution strategy.

Till the next time - "START TODAY" -

If you need some more guidelines for your project, please contact admin@worldprmedia.com. For career advice, please contact careers@worldprmedia.com.